Sony Doesn't Want Your Money
Posted 12/21/2007 at 1:43pm
| by Dan Amrich
Well, here's an interesting one. Every issue, OXM reviews at least one HDTV — as more and more gamers get HD-capable consoles, we know they also face a big decision: finding an HDTV to match. Stroll into any retailer and you'll quickly be overwhelmed. Naturally, we figure if we can review a set each issue, we can keep people up-to-date and make that choice a little easier.
We're currently working on our March 2008 issue, and our intrepid tech reporter David Murphy helps scout interesting sets for review. "Have you guys done a Bravia yet?" he asked. "No," I replied, "But I'd love to get one in the mag." I just bought an HDTV myself, and after looking at all the sets on display, I went for a Bravia. My wife and I loved the picture, and we could have gone cheaper, but we were willing to pay a little more for the quality and the brand's reputation. Sony's always been at the upper tier of video displays, back to the Trinitron days, so I wasn't too surprised that it kicked ass when I hooked up my Xbox 360 and Mass Effect.
Here's where it gets weird. Murph contacted Sony's PR to request a set for review, and was told...no. It would appear that the console wars extend further than any of us realized, but that's the reason given — we're a Microsoft-focused (but not -owned, I should point out) publication, and they are a PlayStation-creating company (but not the same business division, I should point out), so...just no. "I have to support our friends over at our sister company," said the representative.
...What?
I wrote back and asked, as politely as I could, "Really?" I know that several readers have written in and posted on the forums that our reviews have helped them make HDTV decisions — and quite often, they tell us that they buy the exact model we reviewed, because we've recommended it. Why wouldn't you want to be included in our coverage? I even told him, hey, I bought one, and there are no incompatibilities between Sony sets and Microsoft games. You sure you don't want to sell TV sets to, like, everybody?
The reply was that they were sure. "Sony is going to pass on this opportunity."
Don't know about you, but I'm pretty stunned. I just don't see what the hell the console war has to do with HDTVs.
So, we won't review Sony HDTVs, I guess. Mitsubishi, Toshiba, Sharp, Westinghouse...they're all valid options. But Sony is not interested in 360 gamers using its products.
As you venture out into the stores for the big post-holiday sales, remember: Your filthy Xbox 360 cables would only mess up its beautiful Bravias.
Sony is going to pass on the opportunity of getting your money.