Microsoft is doubling down on “natural user interace ads,” (NUads) the Kinect-friendly interactive ads that have begun appearing on the Xbox Live dashboard. Microsoft says the ads are a resounding success, pulling high engagement rates from Xbox Live's users. NUads have been part of the Xbox Live experience since late last year, when Subway and Toyota rolled out the first campaigns built around the technology. Microsoft's stats indicate that 37% of users engaged with the ads when given the option to cast a vote, and 71% actually voted.
NUads let users who own Kinect units interact with ads verbally or by waving a hand. Eventually, Microsoft wants to add more features to the ads, such as letting you post about an ad to your personal Twitter account by saying “Xbox Tweet,” or letting you get emails about advertised products by saying “Xbox More.” While Microsoft loves NUads, though, they've been a sticking point among gamers, especially those who feel advertising shouldn't be a major part of a paid service like Xbox Live. That said, it looks like the NUads, much like Xbox Live ads, aren't going away anytime soon.
SOURCE: Eurogamer
xenophi13
January 10, 2013 at 5:54pm
I don't care for adds and don't really look at them on my Xbox, but I also don't really notice them. At least not the ones that I think of as adds. They are just little panels that in no way affect me personaly so I don't undertand the negativity towards them. They are so easy to avoid and if you just want to play your game just push the button. The play game tab is the first one and the favorites menu is the next one. I don't think they should be necessary because of the paid membership but whatever. The Xbox related panels on the dashboard which I don't think of as adds I like, but I don't think those are what we are talking about being a problem. When the adds will become an annoyance for me is when they start becoming the kind that pop up in your face and make you close out of like you run across on the internet. It may be inevitable but until then I barely notice them. I'd rather them be gone, but oh well.
Jim Fox
January 10, 2013 at 11:02am
It may be just me, but when I glance at my Xbox these days, instead of thinking "Yeah, it'd be fun to fire that up and place some games!!!", I'm thinking, "Nah, it ain't worth wading through a bunch of ads and attempts by Microsoft to SELL me something just to get to the icon to launch the game disc sitting in the console’s DVD tray". Remember the Good-Ol-Days when Xbox allowed you to set your preferences so that the game in the DVD tray fired up without stopping, just by pressing the Start Button? They disabled that setting no doubt because they didn't want you to miss any of the great ads or offers on the launch screen. Now days I play games through my computer instead, with much better resolution and much quicker launch time than the old dinosaur Xbox..
L3377MA573R
January 09, 2013 at 10:18pm
Who seriously thinks, "Man, I sure am glad I had the opportunity to view this advertisement, I'll show my gratitude by posting it on Facebook and Twitter!"Fucking nobody is who. Maybe the same people who actually click the link on their porn to post it to facebook or twitter.
